Phase One
A: Developing and Marketing the Adventist EDGE Teacher of Excellence Award
Purpose: To get teachers excited about becoming an Adventist EDGE teacher of excellence, and acknowledging them once they complete the process and receive the Adventist EDGE Teacher of Excellence award.
B: Internal Marketing Research and School(s) Marketing Plan Development
Purpose: To gather demographic and other pertinent information/data to develop a comprehensive strategic marketing/branding plan that positions SDA schools in the Carolina Conference as the number one choice for its primary target audiences, and stakeholders educational and personal needs.
Purpose: To get teachers excited about becoming an Adventist EDGE teacher of excellence, and acknowledging them once they complete the process and receive the Adventist EDGE Teacher of Excellence award.
B: Internal Marketing Research and School(s) Marketing Plan Development
Purpose: To gather demographic and other pertinent information/data to develop a comprehensive strategic marketing/branding plan that positions SDA schools in the Carolina Conference as the number one choice for its primary target audiences, and stakeholders educational and personal needs.
Phase Two
Develop the Marketing Plan :
Conceptualize and design a brand identity system with a consistent set of fonts, styles and colors to be used on all school(s) collaterals.
Conceptualize and design a brand identity system with a consistent set of fonts, styles and colors to be used on all school(s) collaterals.
- Logo & Tagline
- Graphic Package
- Custom Photography
- Copy Writing
Phase Three
Launch the Marketing Campaign Plan
Purpose: To strategically distribute the marketing materials for greatest impact, and implement the plan according to set timelines.
Purpose: To strategically distribute the marketing materials for greatest impact, and implement the plan according to set timelines.
- One outside marketing entity for overseeing the campaign
- Inside entity for being the "gate keeper" to work with the marketing entity and implement the program as outlined
Download Copy of Marketing Proposal
carolina_conference_office_of_ed__marketing_proposal.pdf | |
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